Choosing fonts for any new logo design or branding content can be one of the most exciting parts of creating your brand style. It is one of the first steps you take in creating your brand’s personality, and when done right, your font choices can help set the tone for any story you are trying to tell. Let us take a quick look at the four different types of fonts and how to find the perfect fit for your brand. If you are just starting a new brand, doing a brand refresh, or just working on a new design project, keep reading.

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